Middle East Market Expansion
Confronted with geopolitical and economic volatility in its Middle Eastern markets, a global financial services company sought advice from MAP on its regional strategy. The Middle East has a vibrant but complex financial services sector - with a growing consumer base, significant international capital flows and deepening capital markets. The sector is being reshaped by technology and large-scale reform in state economic policy. Inevitably, the intersection of geopolitics, policy and politics is defining the long-term prospects for financial services in the Middle East.
MAP's role is to assess the drivers of market change, identify the stakeholders and influencers driving developments, and propose strategies that enhance our client's competitive position. MAP's partner-led team includes professionals with decades of experience analysing Middle Eastern markets, politics and security. These perspectives complement and challenge one another — testing assumptions about country trends, adapting best practices to the specific Middle Eastern context and developing a comprehensive view of how our client can tailor its corporate strategy to thrive in a fragmenting market.
Deploying MAP's macro intelligence advisory services, our client is repositioning its regional business and accelerating its performance to a leadership position in a key market.