Manage risk and identify opportunity in a complex and diverse set of markets in Africa

Will Africa fulfil its rich potential over the coming years or will a challenging macro risk environment undermine progress? Which countries are best placed to achieve structural transformation and sustainable economic growth?

We help clients navigate a highly diverse and often complex set of markets that offer valuable business opportunities, but also bring considerable risks.

Helping a European consumer goods business refine its growth strategy in West Africa

Africa’s economic future is being enhanced by megatrends including demographic growth, urbanisation, technological transformation and the green transition. Yet many African countries still face a challenging business environment. We helped our client understand the growth potential and macro risk landscape for eight key West African markets, allowing it to refine its short- and medium-term growth strategy and investment plan for the region.