Europe

Identify macro opportunities and risks in a new European landscape

Will the EU integrate further or fragment? How will rising political populism affect business environments in Brussels and member states? What direction will European industrial policies take amid trade tensions with the US as well as geopolitical competition with China? What are the longer-term economic and security implications of the Ukraine war and heightened EU-Russia tensions?

We help our clients prepare for shifts in politics, policy and trade as the EU faces a new era of uncertainty and disruption.

“Europe is entering a new age of strategic trade and energy policy impacting every dimension of the economy and every corporate sector.”

Our Europe Advisors Our People

Wolfgang Schmidt

Senior Advisor

Wolfgang Schmidt is one of Germany’s most experienced political strategists, having served as Federal Minister for Special Tasks, Head of the Federal Chancellery and Commissioner for the Intelligence Services

Bruno Le Maire

Senior Advisor

Bruno is the former French Minister of Economy, Finance and Industrial and Digital Sovereignty. He previously served as Foreign Affairs Advisor at the Ministry of Foreign Affairs. He is also a Visiting Professor at the University of Lausanne, the École Polytechnique Fédérale de Lausanne, and IMD Business School.

Ivan Krastev

Senior Advisor

Ivan is chairman at the Centre for Liberal Strategies in Sofia and permanent fellow at the Institute for Human Sciences in Vienna. He is a founding board member of the European Council on Foreign Relations.

Sarah Naimark

Managing Partner

Sarah specialises in strategic tools such as scenario planning and macro diligence, working closely with clients to leverage MAP’s insights directly into corporate decision-making. Her background is in international politics and economics.

Dominic Asquith

Senior Director

Dominic heads our UK Practice and our work advising clients on India, the Middle East and North Africa. He was formerly British ambassador to Iraq, Egypt and Libya, and high commissioner to India.

Emily Haber

Global Advisory Board Member

Emily served as German Ambassador to the United States from 2018 to 2023. Prior to this, she served as state secretary in the Foreign Office until 2014 and as State Secretary in the Interior Ministry overseeing security and migration until 2018.

Constantijn Van Oranje-Nassau

Global Advisory Board Member

Constantijn is MAP’s advisor on digital technology and macro strategy. He has worked in both private and public sectors as an advisor on digital strategy, including to the European Commission and the Dutch Ministries of Foreign Affairs and Economic Affairs.

Katrin Suder

Global Advisory Board Member

Katrin is a senior advisor and board member. She served as state secretary for the German Federal Ministry of Defence, where she was responsible for armament, cyber and information technology.

Our Impact | Economics & Trade

Helping a US technology firm develop a new commercial playbook amid regulatory barriers in key markets

As authorities move to rein in big tech’s perceived market dominance, tech companies face an increasingly diverse, fragmented and complex regulatory environment across key markets. Working closely with our client, we assessed its existing policy footprint, leveraged our extensive network for tailored insights and structured a roadmap to reposition our client’s approach in an evolving European regulatory landscape.

Security operations center technology